Reborn & Reinvented: A Deep Dive into the SAHARA Las Vegas

The SAHARA Las Vegas holds a unique place in Vegas history, boasting a legacy stretching back to 1952. Once a legendary haunt for Rat Pack icons and high rollers, it’s undergone a dramatic transformation in recent years, emerging as a sleek, modern resort that honors its past while embracing the future of entertainment.

A Storied Past & Dramatic Transformation:

Originally opened as the Sahara Hotel and Casino, it quickly became known for its exotic Moroccan theme and extravagant shows. Throughout the mid-20th century, it attracted A-list celebrities like Elvis Presley, Johnny Cash, and Sammy Davis Jr., becoming a cornerstone of the Las Vegas Strip’s golden age. However, by the early 2000s, the Sahara had fallen into disrepair.

In 2014, SBE Entertainment Group took ownership and embarked on a massive $1.5 billion renovation project. The result is a completely reimagined resort that retains its iconic name but presents a strikingly modern aesthetic. While hints of the original Moroccan influence remain, the SAHARA now exudes sophistication and style.

Modern Luxury: Rooms & Suites

The SAHARA boasts 1,613 guest rooms and suites, all meticulously designed with contemporary furnishings, plush bedding, and state-of-the-art technology. The rooms are categorized into several tiers, ranging from deluxe rooms to luxurious suites offering panoramic views of the Strip. A key feature is the emphasis on spaciousness and comfort, providing guests with a relaxing retreat after a day of exploring Las Vegas.

Gaming: A Vibrant Casino Experience

The SAHARA’s casino floor spans over 96,000 square feet and offers a comprehensive gaming experience. Guests can choose from over 1,600 slot machines, video poker games, and a wide array of table games, including Blackjack, Roulette, Baccarat, Craps, and Pai Gow Poker. A dedicated high-limit area caters to serious players seeking higher stakes. The casino maintains a lively atmosphere with attentive service and regular promotions.

Entertainment: Beyond the Traditional

The SAHARA is pushing boundaries when it comes to entertainment:

* Monorail Show: A unique, immersive show utilizing projection mapping on the exterior of the hotel, visible from the Las Vegas Monorail.

* Magic Mike Live: The popular male revue brings its high-energy performances to the SAHARA.

* Uptown Weekend: Regularly hosts renowned DJs and live music events.

Dining: A Culinary Journey

The SAHARA offers a diverse range of dining options, catering to various tastes and preferences:

* Northside Café & Chinese Kitchen: Offers American comfort food alongside authentic Chinese cuisine.

* Mediterranean Cuisine: Features fresh seafood and flavorful Mediterranean dishes.

* Chickie’s IT'S ALL GOOD: A casual eatery known for its delicious cheesesteaks and pub fare.

* UnXmas: A year-round holiday-themed pop-up bar offering festive cocktails and treats.

Location & Accessibility: The North Strip Advantage:

Located on the northern end of the Las Vegas Strip, the SAHARA benefits from a prime location with convenient access to major attractions. Its biggest advantage is its direct connection to the Las Vegas Monorail, providing easy transportation up and down the Strip without the hassle of traffic or parking.

In conclusion, the SAHARA Las Vegas represents a successful revitalization of a historic landmark. By blending its rich heritage with modern design, innovative entertainment, and convenient amenities, it has established itself as a compelling destination for visitors seeking a unique and sophisticated Las Vegas experience. It’s a testament to the enduring appeal of the Strip and the power of reinvention.